If business software profitability were to be considered as a coin, CRM (Customer Relationship Management) and ERP(Enterprise Resource Planning) would be its two sides. As both of these are implemented in businesses in order to make them more productive and hence profitable, many points can support the similarity between the two.
There are several areas where you can see ERP and CRM overlapping with each other, or even being integrated into one another. The core functionality of the former, however, happens to differ a lot from that of the latter, and businesses need to see them as distinct systems. Seeing these two stand-alone systems separately makes it much easier to understand how ERP and CRM solutions can be implemented best for the betterment of a business in terms of efficiency, productivity and sales.
Things You Should Know About ERP?
The focus points of ERP and CRM software for small business are different. While the former concentrates on the business, the latter is concerned with customers. ERP is a system incorporated in a business for improving the efficiency of its processes. It allows standardized information to be rapidly shared between multiple departments. An ERP system receives inputs from managers, executives, and employees. As a result, a real-time snapshot is created for the whole enterprise. A problem in any area of the ERP system triggers an alert in all the other areas. Departments can thus start preparing themselves for handling issues that can turn into disasters if neglected. In other words, ERP shifts the focus of a business from operations to data, thus helping it streamline all its processes.
Things Your Should Know About CRM
In simple terms, CRM refers to a system that records and stores all the information pertaining to the interaction of a business with its customers. Such systems offer a standardized means to catalog customer interactions, and to collect and share customer information. With all of the data being standardized, sharing the same throughout the enterprise is not a big deal at all. While executives can use CRM software for creating sales projections, sales representatives can use the same to keep in touch with the clients. Similarly, shipping clerks can use CRM software for verifying addresses.
Most of the popular vendors such as Microsoft offer both ERP and open source CRM software. Some of them provide ERP solutions that can be seamlessly integrated with CRM software offered by other vendors.